At 365 Boarding, we are all about networking with like minded companies. We had the opportunity to do an event at Arapahoe Basin in December of 2013 for World Snowboard Day with Bug Stroope, Founder of FamilyShred. Below is how FamilyShred started!
A little under three years ago, I was having my morning coffee and surfing around the internet looking for a good deal on a kids snowboard for my three year old son. I decided to search for a website that was dedicated to kids snowboarding. I quickly realized that this website did not exist. At that moment, FamilyShred was born. I wanted to create a place where parents could find the information that they were looking for to help foster the next generation of snowboarders.
To know what FamilyShred really is, you have to know a little bit about me. I started snowboarding in 1998 when I moved to Brian Head, Utah. I was hooked for life. The next year I moved to Steamboat, CO where I was a snowboard instructor and snowboardcross racer. I have years of experience teaching kids to snowboard and it has always been a big part of me. I also have experience as a sponsored snowboarder and have dealt with all the things that come with being in that role. These are two components that drive FamilyShred.
So after I had the idea to create this website, I had to learn a lot in order to make it a reality. I had no previous experience in website building, so I basically taught myself by watching YouTube videos and reading tutorials. On December 9, 2011 FamilyShred.com
went live. The first year, I really focused on product reviews and basic information for parents that were looking to get their kid into the sport. My goal was to really kill the stigma that kids needed to “ski first” before they could snowboard. What I didn’t expect, but what has turned out to be the most gratifying part of FamilyShred, is the community that has come together through my website and all of FamilyShred’s social media outlets.
Through this community, I was able to connect with some awesome parents and some very talented kids. It only made sense to start our own team of groms and help them in any way that we could. Our team of kids is now one of the best grom teams on the planet, but the true foundation of it is the parents. These families work very hard and deserve the recognition that FamilyShred helps give them. The FamilyShred Team is what I enjoy most.
Since I started FamilyShred it has changed and made many pivots especially since there was no blueprint and I have paved my own way. We still focus on kids products and are working on the first kids specific buyers guide. We also have featured interviews with pro snowboarders that are parents such Xavier De La Rue and are currently working with Legends Chris Roach and Marc Frank Montoya on upcoming interviews. We have been involved in many on snow events and look to do even more this upcoming season. FamilyShred is also being featured in the upcoming issue of Frequency Snowboard Journal next month. This is an exciting time for FamilyShred as we have seen tremendous growth. We have some very big announcements that will be coming through the pipeline, but I can’t let the cat out of the bag just yet!
The little idea that I had while drinking my coffee has turned into something bigger than me and I am very grateful for those that have helped me make it happen. A big thanks to my business partner Mike Blandford, my intern Chaz Faille, and especially to my son Jase. He has been the inspiration for it all and has spent many hours with me at events and competitions. The biggest thanks though goes out to all of the families that have embraced what we are trying to accomplish and have been the driving force of all that we do.
I never quite know exactly what is in store for the future of FamilyShred, but whatever it is, it will be worth it…..
You can follow FamilyShred on Facebook, Twitter, and Instagram.